How to Find Your Passion

Power Lesson

Any seasoned businessman or -woman with a handful of sense and sensibility can jump into a leadership position and thrive alongside a thriving company. But when times are at their hardest, only creative thought leaders will be able to keep their companies afloat by acting as vigilantes in taking the risks others wouldn't dare dream to take in order to pave a brighter future for their companies.


To determine if what you're doing is your passion or merely a hobby, you must ask yourself, "Would I fight to the death to be able to do this?"



K.J. Kruk, Business Success, Fortune 500

Power Tip


No matter how successful your company may be—whether you're pulling in 7-figures per year or own the next Netflix or Disney, at the end of the day, if you don't have enough creative propulsion at your desk (or at that of your board)—regardless of how much you've set aside for fancy logo embroidered life preserves—when that iceberg appears out of the blue (as it undoubtable will), how can you guarantee your company's ship will float and not break in half like the Titanic? (After all, it was thought to be unsinkable!)


As any good captain knows, you must make it a priority and a habit to practice exit drills. And I'm not talking about a white-flag, surrender-all-and-jump-ship style drill, but, rather a Creative Exit Drill, that'll help you incorporate a number of tactics to your business plan so that, in the case you can't steer away from the inevitable (as many businesses saw with the onslaught of COVID), you've got a second ship (or an entire fleet!) to take over and LEAD.


"True leaders are not afraid of

embracing risks and innovating!"


Power Exercise


Time to create a Creative Exit Drill for your company! Trust me, the time it'll take to carefully walk through each step and create a bullet-proof back-up plan for its success will be worth it (even if no iceberg ever surfaces). And guess what? I've done the hardest part for you in creating a blueprint to help you power through it! Download your Creative Exit Drill Blueprint here. But, if you feel like it's too much to tackle, or you keep hitting a creative road block, click the following link to request a formal consultation with me (and/or your board of execs) to create a Corporate Creative Exit Plan to ensure your company's longevity and success.


Until then, keep on being a Super Stellar you!


Creative Wishes,






P.S. Want more creative business and lifestyle tips? Sign up for my newsletter and become a member of The Kruk Creative Power Club to boost your success!


P.P.S. Did you enjoy this article? If so, share it with a friend! Plus, when you get ten friends to follow @thekrukcreative, you'll get a FREE tee. Click here to get started! :)