And not giving a Tutankhamun about what other people think!
Aah, the endless expanse of the interweb! A land adorned with selfies and trendy twenty-year-olds dreaming of fame and Instagram success (and plaguing every one of your should-be-dishwasher-soap ads—because that's what you're forgetting to buy—with some designer t-shirt or shoe bargain). And yet, you fear putting yourself—your amazingly beautiful, wondrous self—out into that great, content-saturated expanse.
You know you have value...
You know what you have to say has value...
You know what you have to offer has value!
But you either a) don't feel like you have the permission to speak out about it, or b) feel too evolved to dive into the "Here-I-am!-Here's-My-Product!" cesspool.
Or maybe it's both or something else entirely, but, if you're reading this, I bet it's because you're not entirely comfortable with some aspect of yourself or that of other people—just like me! Now, don't get me wrong, I really, really like myself and I really, really like other people! But, though I'm mostly comfortable with who I am (and who I'm evolving to be), I'm not entirely comfortable with people I don't know and who don't know me (which I believe is 99.999% of everyone on the internet or anyone I could come into contact with at a public event or randomly on this planet).
And that's because I'm a happy Hobbit. I don't go out and socialize unless I have to. I'd much rather sit in my little Shire and sip tea and write a fantastical adventure than have one of my own...I was literally born for social distancing! Lockdown? You mean, doing what I'm always doing? But if I had kept to that mindset and never dared to venture out to promote my work and my book, Leo Gray and the Lunar Eclipse, the world would be missing out on one pretty special story. And I firmly believe that every single person's story on this planet has reason to be heard and could be pitched in a way to entertain or inform or motivate the masses (thus the success of any public figure's biography); and for influencers and entrepreneurs and CEO's, that story needs to be at the forefront of any business strategy.
The thing is, to get that sort of intrinsic public-figure-to-product-success equation to work for your business, you've gotta play the same celebrity "see and be seen" game in your niche.
Everywhere your customers turn, your story needs to be there—not just your product or image or brand message or logo. Why? Just ask yourself how an onslaught of females in the '90s were able to fantasize about some random guy named Brad Pitt? It wasn't just because his product looked good, but, it was through the story he presented via the film they watched that lead them to think that they now knew him on a more personal level. In the same way, people want to know the person behind your brand in a deeply personal way. (And that doesn't mean that they want a picture of everything you do with your dog updated hourly to Facebook, but they want to hear and feel your life's journey. The good, the bad, and the how you got yourself out of the dirt.)
But when you're not an actor or an extrovert (or don't enjoy attention, like me), in order to get your story out there and truly help the people you aim to serve, you have to get over that inward-side of yourself and become a warrior for your visibility (even if that side of you is only active when you're working). After all, if you can do other dreaded things, like go to the dentist, or pay your bills, then you can pull up your pants and give a TED Talk or host a webinar or fly in for an interview on Good Morning America.
And while many people mistake any level of introversion as a non desirable trait, for those whom are prone to it, it really is a sign of heightened intelligence. They're simply thinking about every little detail or imagining everything (and sometimes anything) that could happen. And that's where the shortcoming with your own personal level of inwardness lies: in thinking too much about things in the wrong direction...You've got to let those thoughts go and start imagining more positive outcomes for yourself.
So, next time you're nervous or unsure about something, ask yourself: What if everything goes great? What if the outcome will be fabulous? What if I don't actually make a fool out of myself? What if, today, I win? What are the rewards I'll gain from this experience? And visualize that—not everything going amuck. Visualize yourself talking to a crowd or pitching your product or service successfully, because that's what you're working for!
Regardless of your confidence in self-promotion, we're all in a process of finding our truest, most authentic selves. But, to do so, we need to get real with who we are, where we come from, where we are at vs. where we're going, and we need to set boundaries for what our comfort zones are, letting the thought of who we want to be (envisioning the greatest version of ourselves) inspire our current projection.
Maybe you were outcasted to some degree in school, or maybe you came from a small town where you didn't run into many people besides friends and family, or maybe your so inside of your head analyzing all of your life's chaos that you cant stop for a second to take a breath and look out at the world from a calmer perspective; or, maybe, every other time you speak you find yourself getting into trouble (which is certainly a problem for me, because what parent would approve of buying a children's book from an author that talks like a sailor)?True Story: At my first author signing, I halfway unleashed an alternative "DONKEY" in front of a ten-year-old and her mother. The look on the woman's face ensured she'd be opting for a book in the opposite direction! The point is, I had and still have to practice taming my inner Jack Sparrow. And for you to improve your brand's visibility repertoire, you too have to claim your qualms and practice doing whatever it is that's holding you back from being you.
You just need to speak up and be yourself. Take a deep breath and not give a Tutankhamun about what anyone else thinks.
That's right. I just told you not to give a "Tutankhamun". As I stated earlier, I've gotta work on my verbosità, because, at any given moment, children could be lurking!
Until then, keep on being a Super Stellar you!
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